The art of creating valuable brand partnerships

Who are we

MVR Brand Partnerships specializes in the creation, development and implementation of beautiful co-brand partnerships that may even seem a little illogical at first. Efficient, creative and able to create a win-win for all partners.

Originating from bringing together sponsors & sports, music and fashion organisers. MVR Brand Partnerships grows by working exclusively with leading brands. Brands with an innovative DNA. Especially now! Driven by (re)defining the target group, understanding them, reaching them and activating them, we know like no other how to reach them impactfully.

Of course in line with COVID-19 guidelines endorsed by Dutch Government and the National Institute for Public Health and the Environment.

What we do

At MVR Brand Partnerships we have a great passion for people and brands. We bring them together and put them on a stage. Dit zijn onze disciplines:

  • Event Marketing
  • Event Hospitality
  • Event Sampling & Goodiebags
  • Product placement
  • Joint Promotions
  • E-mailmarketing
  • Media planning
  • Media purchasing


KLM Royal Dutch Airlines


MVR is commercially and creatively involved. Particularly with a view to a logical, beautiful and long-term collaboration between various commercial partners of KLM.

Amsterdam Fashion Week


MVR is a pleasant and inspiring sparring partner who has created, guided and implemented successful and beautiful partnerships that have been an absolute asset to our event.

Sony Europe Digital Imaging


It’s nice to work with MVR who always thinks one step ahead and knows how to inspire & activate in order to connect our products with our potential customers.

Muziekids Foundation


Michiel’s timing is brilliant! Linking partners and merging missions of the companies is 1, but actually executing that is 10. As a foundation, trust is a must and Michiel writes this language. Great guy and focuses on what is possible.